TY - BOOK AU - Ayres, Ian TI - Super crunchers: how anything can be predicted SN - 9780719564659 U1 - 519.5 PY - 2008/// CY - London PB - John Murray KW - Statistics KW - Forecasting--Methodology KW - Human behavior--Mathematical models KW - Standard deviations N1 - ntroduction: the rise of the super crunchers -- Who's doing your thinking for you -- Creating your own data with the flip of a coin -- Government by chance -- How should physicians treat evidence-based medicine -- Experts versus equations -- Why now? -- Are we having fun yet? -- The future of intuition (and expertise) N2 - When would a casino stop a gambler from playing his next hand? How could a company use statistical analysis to blackball you from the job you want? Why should you worry when customer services pay attention to your needs? Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically, that's everyone) should make another move without getting to grips with thinking-by-numbers -- the new way to be smart, savvy and statistically superior ER -