TY - BOOK AU - George, Richard TI - Marketing tourism and hospitality: concepts and cases SN - 9783031659829 U1 - 647.940688 PY - 2025/// CY - Cham PB - Palgrave Macmillan KW - Marketing--Tourism KW - Marketing--Hospitality N1 - Table of contents: Front Matter Pages i-xxix Download chapter PDF Understanding Marketing in the Tourism and Hospitality Industry Front Matter Pages 1-1 Download chapter PDF Tourism and Hospitality Marketing Principles Richard George Pages 3-29 Characteristics of Tourism and Hospitality Marketing Richard George Pages 31-55 Understanding the Tourism and Hospitality Market Front Matter Pages 57-57 Download chapter PDF Tourism and Hospitality Consumer Behaviour Richard George Pages 59-91 Tourism and Hospitality Marketing Research Richard George Pages 93-137 Designing the Tourism and Hospitality Marketing Strategy Front Matter Pages 137-137 Download chapter PDF Tourism and Hospitality Marketing Planning Richard George Pages 141-168 The Tourism and Hospitality Marketing Environment Richard George Pages 169-197 Market Segmentation, Targeting, and Positioning Richard George Pages 199-221 Implementing the Tourism and Hospitality Marketing Mix Front Matter Pages 223-223 Download chapter PDF Tourism and Hospitality Product-Offerings, Branding, and Pricing Richard George Pages 225-255 Tourism Distribution Richard George Pages 257-286 Promoting and Advertising Tourism and Hospitality Products Richard George Pages 287-309 Designing the Tourism and Hospitality Promotions Mix Richard George Pages 311-330 Digital Marketing in Tourism and Hospitality Richard George Pages 331-382 Understanding Tourism and Hospitality Marketing Issues Front Matter Pages 383-383 Download chapter PDF Quality Service Experiences Through Internal and Relationship Marketing Richard George Pages 385-413 Marketing Tourism Destinations Richard George Pages 415-449 Understanding Tourism and Hospitality Marketing Issues Socially Responsible Marketing Richard George Pages 451-480 Back Matter Pages 481-484 (https://link.springer.com/book/10.1007/978-3-031-65983-6?page=2#toc) N2 - This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Written in an accessible and user-friendly style – this entire industry textbook includes case studies, drawing on the author’s experience and real-life examples. Revised and expanded throughout, it covers: Advances in AI, robotics and automation Digital marketing, electronic customer relationship management (eCRM) and uses of user-generated content (UGC) New and updated content and discussion questions for self-study and to use in class A new chapter on responsible tourism marketing and sustainable approaches to marketing Consumer behaviour in tourism and the effects of climate change and changes in consumer attitudes. New trends in tourism and hospitality marketing New in-depth real-life case studies and industry insights throughout the book Along with key concepts and theory, definitions, key summaries, and discussion questions, accompanying online flashcards and PowerPoint slides for lecturers, this textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. (https://link.springer.com/book/10.1007/978-3-031-65983-6) ER -