Kahn, Dan <br/><br/>
The new rules of the road:  how to navigate the rapidly changing marketing landscape 

 - Charleston  Advantage Media Group  2025 
 - 201 p. 
<br/><br/>  Industry veteran Dan Kahn provides a comprehensive blueprint for navigating digital transformation, social media dominance, and emerging technologies in communication.<br/><br/>From traditional media relations to AI-powered marketing strategies, this authoritative guide bridges the gap between conventional PR and modern digital engagement. Discover how leading brands are revolutionizing their approach to communication and learn practical techniques for implementing these strategies in your organization.<br/><br/>Essential Modern Marketing Strategies:<br/>– Digital PR Evolution: Transform traditional tactics for the online era<br/>– Social Media Mastery: Build powerful brand presence across platforms<br/>– Influencer Partnerships: Create authentic collaborations that drive results<br/>– Crisis Management: Navigate real-time digital communication challenges<br/>– Data Analytics: Measure and optimize PR campaign performance<br/>– AI Integration: Leverage automation for enhanced marketing efficiency<br/><br/>Don’t just adapt to the changing marketing landscape—learn to thrive in it. This comprehensive guide equips you with the tools, strategies, and insights needed to excel in modern digital communication.<br/><br/>Master the intersection of PR, marketing, and technology. Transform your communication strategy for the digital age<br/><br/>(https://advantagebooks.com/books/the-new-rules-of-the-road/) 
<br/><br/><label>ISBN: </label>9781642256918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Leadership<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAH