TY  - BOOK
AU  - Dadwal, Sumesh Singh [Editor]
AU  - Jahankhani, Hamid [Editor]
AU  - Revett, Kenneth [Editor]
TI  - Market grooming: the dark side of AI marketing
SN  - 9781835490020
U1  - 658.8 
PY  - 2025///
CY  - Wellington
PB  - Emerald Publishing
KW  - AI--Marketing technology influence
KW  - AI--Marketing predictive analysis
N2  - Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

(https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing)
ER  -