TY  - BOOK
AU  -  Erickson, Mallory 
TI  - What the fundraising: embracing and enabling the people behind the purpose 
SN  - 9781394213856
U1  - 658.872 
PY  - 2025///
CY  - New Jersey
PB  - Wiley
N1  - Introduction 1

Making the Ask 2

What the Fundraising 4

Who You Are and Why We’re Here 9

The First Step Forward 12

Inside What the Fundraising 14

Part I The Problem 19

Chapter 1 A Critical Tipping Point 21

Giving in the Gilded Age 24

Taxes and Nonprofits 27

Systemic Inequities: Then and Now 29

The Decline in Giving 33

The Staffing Crisis 35

They Aren’t Separate Problems 36

Chapter 2 Show Me the Money (But Don’t Talk About It) 39

Unpacking Scarcity Mindset 40

The Impact of Scarcity Mindset on Funder Relationships 45

Moving Beyond Transactional Fundraising 53

Chapter 3 This Job Feels Awful 59

From Discomfort to Burnout 61

Elements of Fundraising That Lead to Burnout 69

Stigma About Fundraising 76

The Body’s Response to Transactional Fundraising 78

Part II The Solution 87

Chapter 4 Creating Inner Alignment 89

What Is Alignment? 90

Coaching to Overcome Fundraising Resistance 92

The Cognitive Loop 94

Energy in Action 100

The 7 Levels of Energy 102

Increasing Your Anabolic Energy 113

Chapter 5 Alignment Fundraising Strategy 125

The Layers of Alignment Fundraising 127

Alignment Fundraising in Practice 130

Mapping Alignment 143

Not All Money Is Created Equal 150

Chapter 6 Building Connected Relationships 153

Trust in Nonprofits 154

Building Real Relationships 156

Connection in Practice 161

Making the Offer 166

You Won’t Be for Everyone 174

When It All Aligns 179

Conclusion 183

Acknowledgments 189

References 195

About the Author 209

Index 211
N2  - Improve your nonprofit's efficiency and long-term success by building aligned partnerships

In What the Fundraising: Embracing and Enabling the People Behind the Purpose, executive coach and fundraising consultant Mallory Erickson delivers a practical and insightful discussion of fundraising challenges and best practices that can revolutionize your nonprofit. In the book, you'll find hands-on frameworks that draw on the latest research in executive coaching, behavioral science, and fundraising strategy to embolden your organization and make it more effective in your community.

The book tackles the underlying issues that dominate many nonprofits' fundraising issues, including “shiny object syndrome,” perfectionism, discomfort, and burnout. You'll also find:

Strategies for building powerful partnerships and making a meaningful impact in the sector
Ways to spark substantial change in the fundraising landscape to channel additional money toward critical global issues
Fresh, new insights and innovations for frontline fundraisers
Perfect for nonprofit managers, directors, and fundraisers, What the Fundraising is an essential and timely exploration of cutting-edge fundraising tools and strategies with the potential to multiply your nonprofit's impact. (https://www.wiley.com/en-us/What+the+Fundraising%3A+Embracing+and+Enabling+the+People+Behind+the+Purpose-p-9781394213856)
ER  -