Neuroscience for organizational communication: a guide for communicators and leaders
- Singapore Palgrave Macmillan 2022
- xix, 108 p.
Table of contents: Front Matter Pages i-xix Download chapter PDF From Aristotle to Structural Dynamics Laura McHale Pages 1-8 The State of Play Laura McHale Pages 9-27 The Curious Case of Phineas Gage Laura McHale Pages 29-34 Communication in the Brain Laura McHale Pages 35-46 The Body Politic Laura McHale Pages 47-54 Two Useful Models from Neuroleadership Laura McHale Pages 55-64 The Neurocommunicator’s Toolkit Laura McHale Pages 65-73 The Culture Club: The Neuroscience of Pronouns Laura McHale Pages 75-83 More on the Neuroscience of Words Laura McHale Pages 85-96 The Neuroscience of Compassion Laura McHale Pages 97-103
Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.