Predictably irrational: the hidden forces that shape our decisions

By:

Ariely, Dan

Material type: Text

TextPublication details: HarperCollins Publishers London 2009Description: xxii, 280 pISBN:

9780007368549

Subject(s):

DDC classification:

153.83 ARI

Summary: Description Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. (https://www.harpercollins.com/9780061353246/predictably-irrational-revised-and-expanded-edition)

List(s) this item appears in: HR & OB | Fiction

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Human Resource and Organization Behvaiour	153.83 ARI (Browse shelf(Opens below))	1	Checked out	01/18/2025	001110

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Previous	153.8 BUN How to begin:	153.8 GRA A curious mind: the secret to a bigger life	153.8 JON Persuasion in society	153.83 ARI Predictably irrational: the hidden forces that shape our decisions	153.83 KRO The decision book: fifty models for strategic thinking	153.83 MCK Essentialism: the disciplined pursuit of less	153.85 SPO Beyond behaviour change: key issues, interdisciplinary approaches and future directions	Next

Description

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. (https://www.harpercollins.com/9780061353246/predictably-irrational-revised-and-expanded-edition)

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