Influencer marketing strategy: how influencers can help grow your business

By:

Glenister, Gordon

Material type: Text

TextPublication details: Kogan Page London 2024Edition: 2ndDescription: xiv, 337 pISBN:

9781398615236

Subject(s):

DDC classification:

658.802 GLE

Summary: Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy. (https://www.koganpage.com/marketing-communications/influencer-marketing-strategy-9781398615236)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.802 GLE (Browse shelf(Opens below))	1	Available		007648

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Previous	658.802 DOL Strategic marketing management	658.802 DUT Integrated Marketing communications	658.802 GLE Influencer marketing strategy:	658.802 GLE Influencer marketing strategy: how influencers can help grow your business	658.802 GRA Greener marketing	658.802 HAR Marketer's toolkit: the 10 strategies you need to succeed	658.802 HIE Successful marketing plan: a disciplined and comprehensive approach	Next

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide.

This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.

Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

(https://www.koganpage.com/marketing-communications/influencer-marketing-strategy-9781398615236)

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