Customer centric support services in the digital age: the next frontier of competitive advantage

Contributor(s):

Material type: Text

TextPublication details: Palgrave Macmillan Switzerland 2024Description: xxiii, 294 pISBN:

9783031370960

Subject(s):

DDC classification:

658.801 SHE

Summary: This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships. (https://link.springer.com/book/10.1007/978-3-031-37097-7)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.801 SHE (Browse shelf(Opens below))	1	Available		007647

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Previous	658.800954 CHE Kaleidoscopic perspectives of research in the globalized era	658.800973 RAJ Agile marketing strategies:	658.801 BAI Servitization strategy: delivering customer-centric outcomes through business model innovation	658.801 SHE Customer centric support services in the digital age: the next frontier of competitive advantage	658.802 AND The long tail: how endless choice is creating unlimited demand	658.802 AND Strategic marketing for nonprofit organizations	658.802 BAT The rise of positive luxury:	Next

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.

Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.

The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

(https://link.springer.com/book/10.1007/978-3-031-37097-7)

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