Strategic brand design: designing brand identity from a marketing perspective

By:

Stavorinus, Roel

Material type: Text

TextPublication details: Routledge London 2025Description: xvii, 293 pISBN:

9781032765143

Subject(s):

DDC classification:

658.827 STA

Summary: Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication. (https://www.routledge.com/Strategic-Brand-Design-Designing-Brand-Identity-From-a-Marketing-Perspective/Stavorinus/p/book/9781032765143)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 STA (Browse shelf(Opens below))	1	Available		007577

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.827 SCH Brand elevation:	658.827 SMI Brand fusion: purpose-driven brand strategy	658.827 SRI The future of branding	658.827 STA Strategic brand design: designing brand identity from a marketing perspective	658.827 STR UnBranding: 100 branding lessons for the age of disruption	658.827 STU Contemporary issues in luxury brand management: mastering luxury management	658.827 TOM Digital storytelling for brands	Next

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.

Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.

(https://www.routledge.com/Strategic-Brand-Design-Designing-Brand-Identity-From-a-Marketing-Perspective/Stavorinus/p/book/9781032765143)

There are no comments on this title.

to post a comment.