Retailing management: text and cases
Material type:
TextPublication details: McGraw Hill Education (India) Private Limited Chennai 2024Edition: 7thDescription: xx, 541 pISBN: - 9789355328137
- 658.87 PRA
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.87 PRA (Browse shelf(Opens below)) | 1 | Available | 007530 |
Table of content:
Section 1 The World of Retailing
1. Introduction to the World of Retailing
2. Types of Retailers
3. Customer Buying Behaviour
Section 2 Retailing Strategy
4. Retail Market Strategy
5. Retail Locations Strategy-Trade Area Decisions and Site Assessment
6. Store Design, Layout, and Visual Merchandising Strategy
7. International Retailing Strategy
Section 3 Financial Management
8. Financial Strategy
9. Information Systems and Supply Chain Management
10. Buying Strategies
11. Retail Pricing
Section 4 Store Management
12. Human Resource Management and Staff Training Issues
13. Building Customer Loyalty: Customer Relationship Management and Service Strategies
14. Appealing to the Customer: Retail Communication Mix
15. NEW Digital Retailing
Section 5 Cases
[https://www.mheducation.ca/product/retailing-management-9781265296124-can-group#tab-label-product-description-title]
The Seventh Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting-edge information on trends in retailing. This edition focuses on a broad spectrum of retailers. Levy uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience.
(https://www.mheducation.ca/product/retailing-management-9781265296124-can-group#tab-label-product-description-title)
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