Marketing for tourism hospitality & events: a global and digital approach

By:

Hudson, Simon

Contributor(s):

Hudson, Louise

Material type: Text

TextPublication details: Sage London 2024Edition: 2ndDescription: xiv, 401 pISBN:

9781529628081

Subject(s):

DDC classification:

338.47910688 HUD

Summary: This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. (https://us.sagepub.com/en-us/nam/marketing-for-tourism-hospitality-events/book286380)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.47910688 HUD (Browse shelf(Opens below))	1	Available		007592

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Public Policy & General Management Close shelf browser (Hides shelf browser)

Previous								Next
Previous	338.4791 MAR Advanced introduction to tourism economics	338.4791 RYA Managing international events	338.4791 SHA Introduction to tourism	338.47910688 HUD Marketing for tourism hospitality & events: a global and digital approach	338.5 ACE Microeconomics	338.5 ACE Microeconomics	338.5 AHU Principles of microeconomics	Next

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.

Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.

This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.

(https://us.sagepub.com/en-us/nam/marketing-for-tourism-hospitality-events/book286380)

There are no comments on this title.

to post a comment.