Amazon cover image
Image from Amazon.com

The continuum of consumer choice

By: Material type: TextTextSeries: Routledge Studies in MarketingPublication details: Routledge New York 2024Description: xi, 217 pISBN:
  • 9781032201573
Subject(s): DDC classification:
  • 658.8342 FOX
Summary: Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience. (https://www.routledge.com/The-Continuum-of-Consumer-Choice/Foxall/p/book/9781032201573)
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC General Stacks Marketing 658.8342 FOX (Browse shelf(Opens below)) 1 Available 007421

Table of content:
Preface



Chapter 1 Introduction





Part I Conceptualizing Consumer Choice



Chapter 2 Context, Valuation, and Rationality



Chapter 3 A Research Strategy for Consumer Psychology



Chapter 4 The Significance of Temporal Horizon





Part II Levels of Exposition



Chapter 5 A Suite of Models



Chapter 6 Coming to Terms with Intentionality



Chapter 7 Neural Foundations of Valuation





Part III Confronting Conceptual Duality



Chapter 8 Responsive Behavior and Considered Action



Chapter 9 Complementarity and Incommensurability



Chapter 10 Confluence

[https://www.routledge.com/The-Continuum-of-Consumer-Choice/Foxall/p/book/9781032201573]

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases.

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice.

This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.

(https://www.routledge.com/The-Continuum-of-Consumer-Choice/Foxall/p/book/9781032201573)

There are no comments on this title.

to post a comment.

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha