The continuum of consumer choice
Material type: TextSeries: Routledge Studies in MarketingPublication details: Routledge New York 2024Description: xi, 217 pISBN:- 9781032201573
- 658.8342 FOX
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Marketing | 658.8342 FOX (Browse shelf(Opens below)) | 1 | Available | 007421 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.8342 BLA Consumer behavior | 658.8342 CUR Consumer expectations: micro foundations and macro impact | 658.8342 DIX Consumer behaviour in hospitality and tourism | 658.8342 FOX The continuum of consumer choice | 658.8342 GBA Consumer behaviour and digital transformation | 658.8342 GUP How people buy online: | 658.8342 HAR Human-driven experience: the battle for trust in the digital age |
Table of content:
Preface
Chapter 1 Introduction
Part I Conceptualizing Consumer Choice
Chapter 2 Context, Valuation, and Rationality
Chapter 3 A Research Strategy for Consumer Psychology
Chapter 4 The Significance of Temporal Horizon
Part II Levels of Exposition
Chapter 5 A Suite of Models
Chapter 6 Coming to Terms with Intentionality
Chapter 7 Neural Foundations of Valuation
Part III Confronting Conceptual Duality
Chapter 8 Responsive Behavior and Considered Action
Chapter 9 Complementarity and Incommensurability
Chapter 10 Confluence
[https://www.routledge.com/The-Continuum-of-Consumer-Choice/Foxall/p/book/9781032201573]
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases.
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice.
This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.
(https://www.routledge.com/The-Continuum-of-Consumer-Choice/Foxall/p/book/9781032201573)
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