Mastering corporate communication: a modern guidebook for future-fit strategies, tools and skills

By:

Lund, Anne Katrine

Contributor(s):

Refshauge, Mette

Material type: Text

TextSeries: Future of Business and FinancePublication details: Springer Cham 2024Description: viii, 239 pISBN:

9783031502316

Subject(s):

DDC classification:

658.45 LUN

Summary: "Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers. (https://link.springer.com/book/10.1007/978-3-031-50232-3)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	658.45 LUN (Browse shelf(Opens below))	1	Checked out	04/18/2025	007097

Table of content:
Front Matter
Pages i-viii
Download chapter PDF
Introduction
Anne Katrine Lund, Mette Refshauge
Pages 1-4
Strategic Organisational Communication in a New Era
Anne Katrine Lund, Mette Refshauge
Pages 5-41
Credibility and Trust as a Field of Work
Anne Katrine Lund, Mette Refshauge
Pages 43-64
Corporate Citizenship in a Changing World
Anne Katrine Lund, Mette Refshauge
Pages 65-90
Communication Must Create Contact
Anne Katrine Lund, Mette Refshauge
Pages 91-114
The Data-Driven Communicator
Anne Katrine Lund, Mette Refshauge
Pages 115-140
Internal Stakeholders in Focus
Anne Katrine Lund, Mette Refshauge
Pages 141-162
Facilitating Change
Anne Katrine Lund, Mette Refshauge
Pages 163-185
When the Crisis Is Triggered
Anne Katrine Lund, Mette Refshauge
Pages 187-211
Skills of the Future
Anne Katrine Lund, Mette Refshauge
Pages 213-239
[https://link.springer.com/book/10.1007/978-3-031-50232-3]

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges.

The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals.

Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers.
(https://link.springer.com/book/10.1007/978-3-031-50232-3)

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