Illustrated handbook of digital marketing

Contributor(s):

Mratinkovic, Aleksandar

Material type: Text

TextPublication details: 3G E-Learning LLC New York 2020Description: 287 pISBN:

9781984635587

Subject(s):

Internet marketing

DDC classification:

658.872 MRA

Summary: By now, there is no doubt that digital marketing, in its various forms, should be a key part of any modern business approach. Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. Demonstrates how using this single realization as a starting point helps to build and implement more effective campaigns. Discusses various digital media and analyses how the field of marketing can benefit from them. (https://www.3ge-learning.com/book/business-and-management/illustrated_handbook_of_digital_marketing.html)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 MRA (Browse shelf(Opens below))	1	Available		006477

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Previous	658.872 LON Strategic brand licensing: building brand value through enduring partnerships	658.872 MIL YouTube marketing power: how to use video to find more prospects, launch your products, and reach a massive audience	658.872 MOW Video marketing:	658.872 MRA Illustrated handbook of digital marketing	658.872 MRA Theory, practice and techniques in advertising and sales management	658.872 NII Contemporary issues in digital marketing	658.872 RYA Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns	Next

By now, there is no doubt that digital marketing, in its various forms, should be a key part of any modern business approach.
Digital marketing allows small businesses to compete with a much smaller advertising budget.
When managed effectively, it gives them laser-focused control over where and how they spend their money.
Demonstrates how using this single realization as a starting point helps to build and implement more effective campaigns.
Discusses various digital media and analyses how the field of marketing can benefit from them.

(https://www.3ge-learning.com/book/business-and-management/illustrated_handbook_of_digital_marketing.html)

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