The Ulysses contract: how to never worry about the share market again
Material type: TextPublication details: Macmillan New Delhi 2023Description: xii, 319 pISBN:- 9788196365318
- 658.8 KEM
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Marketing | 658.8 KEM (Browse shelf(Opens below)) | 1 | Available | 006475 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.8 HUL Sensory marketing: an introduction | 658.8 IND In good conscience: | 658.8 KAS Rural marketing | 658.8 KEM The Ulysses contract: how to never worry about the share market again | 658.8 KEN Macro-social marketing insights: | 658.8 KER Gurus on marketing | 658.8 KER Data-driven retailing: |
The term ‘Ulysses contract’ is inspired by mythological hero Ulysses who, while sailing past an island inhabited by sirens, ordered his crew to block their ears with wax and tie him to the mast of the ship. Otherwise, the sirens’ bewitching song would entice them to steer the ship onto the rocks.
The Ulysses Contract uses this analogy to warn of the ‘sirens’ that tempt investors to part with their money. Drawing on his own decades of investing and research into financial literature dating back hundreds of years, Michael Kemp shows how to put in place a successful investment plan that embodies discipline, consistency and patience.
Through masterful storytelling that expertly explains (and usually rejects) complex investment concepts, The Ulysses Contract demonstrates how remarkably easy it can be for anyone to develop into a capable and successful long-term investor.
(https://panmacmillan.co.in/authors/michael-kemp/the-ulysses-contract/9788196365318)
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