Data science and analytics for SMEs: consulting, tools, practical use cases

By:

Tolulope, Afolabi Ibukun

Material type: Text

TextPublication details: Apress New York 2025Description: xvii, 335 pISBN:

9781484299142

Subject(s):

DDC classification:

658.40301 TOL

Summary: Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations. SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain. This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business. (https://link.springer.com/book/10.1007/978-1-4842-8670-8)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.40301 TOL (Browse shelf(Opens below))	1	Available		006467

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Previous	658.40301 DAN Linear programming 2: theory and extensions	658.40301 MUR Case studies in operations research: applications of optimal decision making	658.40301 TAL The theory and practice of revenue management	658.40301 TOL Data science and analytics for SMEs: consulting, tools, practical use cases	658.4032 GAD Business process management: analysis, modelling, optimisation and controlling of processes	658.4032 HIL Introduction to management science: a modeling and case studies approach with spreadsheets	658.4032 OUL Business process management: a rigorous approach	Next

Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations.

SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain.

This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business.

(https://link.springer.com/book/10.1007/978-1-4842-8670-8)

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