Start with why: how great leaders inspire everyone to take action

By:

Sinek, Simon

Material type: Text

TextPublication details: Penguin Books Ltd. London 2019Description: 246 pISBN:

9780241958223

Subject(s):

DDC classification:

658.4092 SIN

Summary: Why are some people and organisations more inventive, pioneering and successful than others?And why are they able to repeat their success again and again? Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

List(s) this item appears in: HR & OB | Business Communication

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Human Resource and Organization Behvaiour	658.4092 SIN (Browse shelf(Opens below))	1	Available		000988

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Why are some people and organisations more inventive, pioneering and successful than others?And why are they able to repeat their success again and again?

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

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