My robot gets me: how social design can make new products more human
Material type: TextPublication details: Harvard Business Review Press Boston 2021Description: viii, 274 pISBN:- 9781633694422
- 658.5752 DIA
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.5752 DIA (Browse shelf(Opens below)) | 1 | Available | 006399 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.575 CAG Inspired: | 658.575 CRA New products management | 658.575 EYA Hooked: how to build habit-forming products | 658.5752 DIA My robot gets me: how social design can make new products more human | 658.7 LI Dual-channel supply chain decisions with risk-averse behavior | 658.787 POR Foundations of stochastic inventory theory | 658.8 AAK Strategic market management: global perspectives |
Your relationships with your "smart" products are about to get a lot more personal. Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart--yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives. How do we take it to the next level? In a word, design--and more specifically, social design. In this fascinating and instructive book, leading product design expert Carla Diana describes how new technology is allowing designers to humanize consumer products in delightfully subtle ways. Showcasing vivid examples of social design principles such as "product presence," "object expression," and "interaction intelligence," we see how inventive uses of light, sound, and movement can evoke human responses to even the most mundane products. Diana offers clear guidelines and takeaways for conceptualizing, building, and optimizing products using such methods as bodystorming, scenario storyboarding, video prototyping, behavior charting, and more. "My Robot Gets Me" provides keen insights and practical advice to anyone interested or involved in the burgeoning smart marketplace, from product designers and developers to managers and venture capitalists.
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