Rhetorical public speaking: social influence in the digital age

By:

Crick, Nathan

Material type: Text

TextPublication details: Routledge New York 2023Edition: 4thDescription: 163 pISBN:

9781032289847

Subject(s):

Public speaking

DDC classification:

808.51 CRI

Summary: This textbook offers an innovative approach to public speaking by employing the rhetorical canon as a means of constructing artful speech in a multi-mediated environment. By stressing how contemporary public speaking continues the classical art of persuasion, this book provides a foundation to guide students in constructing and delivering messages that address matters of concern and interest to their audience. This edition features contemporary as well as historical examples to highlight key concepts and show how rhetoric works in practice. It not only emphasizes the traditional skills of face-to-face oratory, but it also includes a chapter solely dedicated to highlighting the techniques and tactics of digital social influencing that adapts public speaking to online platforms. Each chapter includes speech excerpts, summaries, and exercises for review and retention. This textbook for courses in public speaking and rhetoric will particularly appeal to instructors wishing to foreground speaking as engaged citizens on public and political issues. Online resources include an instructor’s manual with discussion and test questions, video links, and sample materials. (https://www.routledge.com/Rhetorical-Public-Speaking-Social-Influence-in-the-Digital-Age/Crick/p/book/9781032289847?srsltid=AfmBOoq9bTtGTTdUncBXHCsVnATtqsqmXtPXRswSbSJJTxidV1k9k0CE)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	808.51 CRI (Browse shelf(Opens below))	1	Checked out	03/13/2025	006546

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Previous	808.06665 ROM Writing that works: how to communicate effectively in business, e-mail, letters, memos, presentations, plans, reports, proposals, resumes, speeches	808.066651 TAY Model business letters, emails and other business documents	808.5 CAR The quick and easy way to effective speaking	808.51 CRI Rhetorical public speaking: social influence in the digital age	808.543024658 SIM The story factor: secrets of influence from the art of storytelling	808.5430285 PIZ Interactive storytelling: a cross-media approach to writing, producing and editing with AI

Table of Content:
Chapter 1. Rhetorical Public Speaking

The Canons of Rhetoric

The Rhetorical Situation

Speech Genres

Monroe’s Motivated Sequence

Practical Judgment

Chapter 2. Digital Social Influencing

How Not to Influence Anyone

Three-Point Photography Setup

Techniques for Video Recording and Editing

How to Become a Social Influencer

Chapter 3. Memory and Delivery

Memory

Delivery

Delivery Form

Visual Aids

Speech Anxiety

Chapter 4. Invention

Resources for Invention

Finding Sources

Documenting Sources

Topics

Stasis

Chapter 5. Arrangement

Specific Purpose

Introductions

Body

Conclusions

Outlining

Chapter 6. Style

Schemes

Alliteration

Repetition

Parallelism

Antithesis

Tropes

Metaphor

Simile

Synecdoche

Metonymy

Irony

Chapter 7. Ethos

Persona

Evoked Audience

Identification

Distinction

Polarization

Chapter 8. Logos

Rhetorical Argumentation

Principle

Generalization

Analogy

Sign

Causation

Fallacies

Chapter 9. Pathos

Understanding Emotions

Constructing Narratives

Categories of Pathos

Events: Utopia/Wasteland

Actions: Virtue/Vice

People: Saint/Sinner

Objects: Idol/Abomination

Index

[https://www.routledge.com/Rhetorical-Public-Speaking-Social-Influence-in-the-Digital-Age/Crick/p/book/9781032289847?srsltid=AfmBOoq9bTtGTTdUncBXHCsVnATtqsqmXtPXRswSbSJJTxidV1k9k0CE]

This textbook offers an innovative approach to public speaking by employing the rhetorical canon as a means of constructing artful speech in a multi-mediated environment.

By stressing how contemporary public speaking continues the classical art of persuasion, this book provides a foundation to guide students in constructing and delivering messages that address matters of concern and interest to their audience. This edition features contemporary as well as historical examples to highlight key concepts and show how rhetoric works in practice. It not only emphasizes the traditional skills of face-to-face oratory, but it also includes a chapter solely dedicated to highlighting the techniques and tactics of digital social influencing that adapts public speaking to online platforms. Each chapter includes speech excerpts, summaries, and exercises for review and retention.

This textbook for courses in public speaking and rhetoric will particularly appeal to instructors wishing to foreground speaking as engaged citizens on public and political issues.

Online resources include an instructor’s manual with discussion and test questions, video links, and sample materials.

(https://www.routledge.com/Rhetorical-Public-Speaking-Social-Influence-in-the-Digital-Age/Crick/p/book/9781032289847?srsltid=AfmBOoq9bTtGTTdUncBXHCsVnATtqsqmXtPXRswSbSJJTxidV1k9k0CE)

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