The business of the metaverse: how to maintain the human element within this new business reality

Table of content:
Chapter 1: Introduction to Metaverse in Business Applications

Authors:

*Shiva Rohit (Woxsen University, rohitshiva252@gmail.com)

*C V Sai Supraja Reddy (Woxsen University, suprajareddycv@gmail.com )

*Rekulakunta Greeshma (Woxsen University, rekulakuntagreeshma@gmail.com )

*Pokala Pranay Kumar MPS Data Science, University of Maryland, Baltimore County, USA

Chapter 2: Evaluation and future impact of a metaverse in business

Authors:

*Shaik Nouman (Woxsen University, shaiknouman9@gmail.com)

*Shiva Lagishetty (Woxsen University, lagishettyshiva@gmail.com)

*Pulivendula Preethi Reddy (Woxsen University, preethireddy5555@gmail.com)

** Channabasava Chola, Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si 17104, Republic of Korea.

Chapter 3: Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems

Authors:

Markus Krebsz, Woxsen University & University of Stirling

Divya Dwivedi, The Supreme Court of India & Woxsen University

Chapter 4: DIGITALIZATION -IMPACT OF METAVERSE ON HUMANKIND

Authors:

*Madhuri Kompelly, Woxsen University (Hyderabad), India

* Maddu Sai Adarsh, Woxsen University (Hyderabad), India

**P. Baby Priya, Woxsen University (Hyderabad), India

**Rajesh Kumar K V , Co- Chair person CoE for Sports Analytics and Management,

Woxsen University (Hyderabad), India

Chapter 5: Role of AI and Impact of Metaverse in Football Management & Marketing. Marketing Tactics and Strategies used by brands to promote themselves through football tournaments.

Authors:

*Harshita Kallem (Woxsen University, harshita.kallem_2023@woxsen.edu.in)

*Kaushik Gurram (Woxsen University, kaushik.gurram_2023@woxsen.edu.in)

**Prasad Moligari (Woxsen University, prasad.moligari_2023@woxsen.edu.in)

**Anil Audumbar Pise, University of the Witwatersrand, South Africa

Chapter 6 : Brand Management In Metaverse

Author(s):

*Kritika Kulkarni (Woxsen University, krithikarsk99@gmail.com )

**V. Vikram Adithya ( Woxsen University, vday1511@gmail.com)

**Krishna Hitesh (Woxsen University,krishnahitesh1999@gmail.com)

***Neelam Kumari, Dublin Business School, Ireland

Chapter 7: Operations Management in Indian Premier League

Authors:

*Rekulakunta Greeshma (Woxsen University, rekulakuntagreeshma@gmail.com)

**Boggarapu Sudeep Gupta (Woxsen University, Guptasudeep65@gmail.com)

***Kalluri Poorvaj (Woxsen University, poorvajkalluri@gmail.com)

****Chinna Swamy Dudekula, Northumbria University, Newcastle

Chapter 8: IMPACT OF METAVERSE IN THE SUPPLY CHAIN, LOGISTICS, AND MANUFACTURING SECTOR

Authors:

*Guda Vineeth Reddy, Woxsen University, Hyderabad, India.

*Zita Zoltay Paprika, Corvinus University, Budapest, Hungary.

*Dr Hemachandran K, Woxsen University, Hyderabad, India.

**Hitesh Kumar Devaki, Woxsen University, Hyderabad, India

Chapter 9: INFLUENCE OF ARTIFICIAL INTELLIGENCE IN CONSUMER DECISION MAKING PROCESS

Authors:

*Divya Gutti, MBA – Operations Management & Marketing Management and Student of Woxsen university.

**Goda Vardhini Yadav, MBA- Finance Management & Marketing Management and Student of Woxsen university.

***Harshitha Kaja, MBA- Human resource Management & Marketing Management and Student of Woxsen university.

***Rajesh Kumar K V, Co-chairperson Centre of Excellence for sports Analytics and Management, Woxsen University

Chapter 10: Metaverse: The pursuit to keep the human element intact in the media and entertainment industry.

Authors:

*Noyonika Sahoo, Woxsen University, noyonika.sahoo_2023@woxsen.edu.in

*Diya Gupta, Woxsen University, diya.gupta_2023@woxsen.edu.in

*Dr.Kakoli Sen, Woxsen University, Kakoli.sen@woxsen.edu.in

Chapter 11: Role of AI and Automation in Virtual Recruitment

Authors:

*Keerthi Boddapati, MBA - Human Resources Management and Marketing Management Student Woxsen University.

**Charan P V, MBA – Human Resources Management and Marketing Management Student, Woxsen University.

Chapter 12: Interplay of Artificial intelligence and Metaverse in HR

Authors:

* Kundu Varshini Naidu (Woxsen University, varshini.kundu1997@gmail.com)

**Priyanka Reddy (Woxsen University, reddypriyankan@gmail.com)

***Rajesh Kumar K. V., (Assistant Professor, AI Research Centre, & Co-Chairperson for Centre of Excellence for Sports Analytics and Management,Woxsen University, Hyderabad

Rajesh.kumar@woxsen.edu.in)

Chapter 13

Artificial intelligence and Fintech Industry– The Metaverse Adoption

Authors:

*Kondisetti Venkata Bhavana Woxsen University (Hyderabad), India

*Hridya Koduri, Woxsen University (Hyderabad), India

**Ezendu Ariwa, University of Wales Trinity Saint David.

**Vishwa KD, Woxsen University (Hyderabad), India

Chapter 14: The Metaverse Technology in Revolutionizing the Insurance Industry

Authors:

*Krishna Saraf (Woxsen University, ksaraf04@gmail.com)

**Swagatika Mohapatro (Woxsen University, Swagatikamohapatro05@gmail.com)

***Yamasani Keerthi Reddy (Woxsen University, Keerthiyamasani@gmail.com)

*** Neelam Kumari, Dublin Business School, Ireland.

Chapter 15: Education & Metaverse

Authors:

*Sai Kiran Kadari Woxsen University, Hyderabad

**Shashank Raj Gupta, Woxsen University, Hyderabad

***D Prithvi Raj, Woxsen University, Hyderabad

***Gabriel Kabanda, Senior Technical Advisor UNOPS - United Nations Office for Project Services

Chapter – 16: The role of AI in decision making - Marketing strategies and how brands use IPL as a marketing platform.

Authors:

*S Veena Reddy – (Woxsen University, veena.reddy_2023@woxsen.edu.in)

*Sudhakar Reddy Nalamalapu – (Woxsen University, sudhakar.reddy_2023@woxsen.edu.in)

**R Ramakrishna Reddy – (Woxsen University, ramakrishna.reddy_2023@woxsen.edu.in)

**Dr Rajesh Kumar K V – (Woxsen University, rajesh.kumar@woxsen.edu.i

Chapter 17: Metaverse in Public Sector

Authors:

*Tanveer Nayak, School of Business, Woxsen University, Kamkole, Hyderabad, Telangana.

*Saransh Kalambele, School of Business, Woxsen University, Kamkole, Hyderabad, Telangana.

Chapter 18: Application of Metaverse in the Automobile Industry

Authors:

*Bhavika Saraswat, Woxsen University, Hyderabad

**Jai Kothari, Woxsen University, Hyderabad

***Geddam Annirudh, Woxsen University, Hyderabad

***Dr Sanjeev Ganguly, Woxsen University, Hyderabad

Chapter – 19 AI and Human Cognizance

Authors:

*P.Sanjna(Woxsen University, sanjnapunuru@gmail.com)

*D.Sujith(Woxsen University, devarasettysujith@gmail.com)

*K.Vinodh(Woxsen University, santoshvinodh@gmail.com)

*B.Vasavi(Woxsen University, balusachandana@gmail.com)

**Delukshi Shanmugarajah, Middlesex University, London, UK.

Chapter 20: Emerging Trends of AI & Digital Transactions replacing Plastic Money in India

Authors:

*Jeevan Venkata Sai Gollapalli, Woxsen University, Hyderabad, Telangana.

*Saransh Kalambele, Woxsen University, Hyderabad, Telangana.

*Anurag Jain, Woxsen University, Hyderabad, Telangana.

**Ezendu Ariwa, University of Wales Trinity Saint David.


[https://www.routledge.com/The-Business-of-the-Metaverse-How-to-Maintain-the-Human-Element-Within-this-New-Business-Reality/K-Rodriguez/p/book/9781032594781]

The metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change. This book serves as a guide for those planning to implement and expand the metaverse in their business as well as those already using it on limited levels. Simulated intelligence innovation can reveal intricate and significant examples in robust and information-rich situations that posture difficulties for human insight.

In addition, similar to other burgeoning advancements, the experience and aptitudes accumulated by vendors and consumers, alongside the steady analysis of interactions and information, empower metaverse calculations to be refined and improved. This book illustrates the current advancements and results and expands the analysis of human-centric metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the metaverse across business sectors through the use of case studies.
(https://www.routledge.com/The-Business-of-the-Metaverse-How-to-Maintain-the-Human-Element-Within-this-New-Business-Reality/K-Rodriguez/p/book/9781032594781)