The media economy

By:

Albarran, Alan B

Material type: Text

TextSeries: Media Management and Economics SeriesPublication details: Routledge New York 2023Edition: 3rdDescription: xi, 207 pISBN:

9781032491332

Subject(s):

Mass media--Economic aspects

DDC classification:

338.4730223 ALB

Summary: This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries. (https://www.routledge.com/The-Media-Economy/Albarran/p/book/9781032491332?srsltid=AfmBOopmsUZ-z3CHQo1zHLIpmDh4fyUbxezQRAyGsOZU9cy0tDNkcN0x)

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.4730223 ALB (Browse shelf(Opens below))	1	Available		006786

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Table of content:
Acknowledgements

1. Understanding the Media Economy

2. Theories and Approaches Used to Examine the Media Economy

3. Key Concepts to Understand the Media Economy

4. Evolving Markets in the Media Economy

5. Streaming

6. Technology and the Media Economy

7. Globalization and the Media Economy

8. Regulation and the Media Economy

9. Consumer Aspects of the Media Economy

10. Finance, Valuation, Investment, and Labor in the Media Economy

11. Assessing the Future of the Media Economy

References
[https://www.routledge.com/The-Media-Economy/Albarran/p/book/9781032491332?srsltid=AfmBOopmsUZ-z3CHQo1zHLIpmDh4fyUbxezQRAyGsOZU9cy0tDNkcN0x]

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy.

Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
(https://www.routledge.com/The-Media-Economy/Albarran/p/book/9781032491332?srsltid=AfmBOopmsUZ-z3CHQo1zHLIpmDh4fyUbxezQRAyGsOZU9cy0tDNkcN0x)

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