Smart branding book: how to build a profitable and resilient brand

By:

White, Dan

Material type: Text

TextPublication details: LID Publishing London 2023Description: 168 pISBN:

9781911687702

Subject(s):

DDC classification:

658.827 WHI

Summary: Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding. (https://www.ipgbook.com/the-smart-branding-book-products-9781911687702.php)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 WHI (Browse shelf(Opens below))	1	Available		007077

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

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Previous	658.827 VIE Find your market-oriented competitive advantage: a toolkit for strategy and branding	658.827 WEB Brand seduction: how neuroscience can help marketers build memorable brands	658.827 WHE The digital-first customer experience: seven design strategies from the world's leading brands	658.827 WHI Smart branding book: how to build a profitable and resilient brand	658.827 WIL Launching and building a brand for dummies	658.827095 AND Building brands in Asia: from the inside out	658.8270954 BHA superbrands: an insight into some of India's strongest consumer brands Vol.II	Next

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
(https://www.ipgbook.com/the-smart-branding-book-products-9781911687702.php)

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