The mindful marketer: how to stay present and profitable in a data-driven world

By:

Nirell, Lisa

Material type: Text

TextPublication details: Palgrave Macmillan New York 2014Description: xv, 224 pISBN:

9781137386298

Subject(s):

DDC classification:

658.8 NIR

Summary: It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be. In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work. (https://link.springer.com/book/10.1057/9781137386311)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 NIR (Browse shelf(Opens below))	1	Available		006522

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Previous	658.8 MUT Marketing case studies in emerging markets: contemporary multi-industry issues and best-practices	658.8 NAG Success in marketing: know the mantras	658.8 NEL The attention economy and how media works: simple truths for marketers	658.8 NIR The mindful marketer: how to stay present and profitable in a data-driven world	658.8 PAN Dabawalas: lessons for building lasting success based on values	658.8 PAR Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth	658.8 PEN Ethics and biopower in neuromarketing:	Next

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be.

In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.

(https://link.springer.com/book/10.1057/9781137386311)

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