Pricing strategies: harvesting product value

By:

Schindler, Robert M

Material type: Text

TextPublication details: Sage Publication Ltd. Los Angeles 2023Description: xii, 408 pISBN:

9781526494412

Subject(s):

Pricing

DDC classification:

338.526 SCH

Summary: Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. (https://us.sagepub.com/en-us/nam/pricing-strategies/book265611)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Finance & Accounting	338.526 SCH (Browse shelf(Opens below))	1	Available		007046

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Previous	338.4762913334 VAS Aircraft valuation in volatile market conditions: guiding toward profitability and prosperity	338.47791 VOG Entertainment industry economics: a guide for financial analysis	338.526 SCH Pricing strategies: harvesting product value	338.526 SCH Pricing strategies: harvesting product value	338.542 CAS International financial centres after the global financial crisis and brexit	338.542 DAN The illusion of control: why financial crises happen, and what we can (and can't) do about it	338.542 FER A modern guide to financial shocks and crises	Next

Table of content:
Part I. Setting of Initial Prices
Starting Points for Setting an Initial Price Assessing Value to the Customer Basic Pricing Strategies and Breakeven Analysis
Part II. Modification of Existing Prices
The Generalized Breakeven Formula and Its Use Predicting Price-Change Response: Economic and Competitive Factors Predicting Price-Change Response: Knowledge-Related Factors Predicting Price-Change Response: Feeling-Related Factors Empirical Measurement of Price-Change Response
Part III. Developing a Price Structure
Fences for Price Segmentation Time as a Price-Segmentation Fence Place as a Price-Segmentation Fence Pricing to the Less-Informed Segment Pricing of Interrelated Products
Part IV. Flexible Pricing
Auctions and Competitive Bidding Negotiation and Participatory Pricing Systematizing Pricing Decisions Societal Implications of Pricing
[https://us.sagepub.com/en-us/nam/pricing-strategies/book265611#contents]

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.

The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.

Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.
(https://us.sagepub.com/en-us/nam/pricing-strategies/book265611)

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