Retailing management

By:

Sinha, Piyush Kumar

Contributor(s):

Uniyal, Dwarika Prasad

Material type: Text

TextPublication details: New Delhi Oxford University Press 2018Edition: 3rdDescription: xii, 514 pISBN:

9780199488827

Subject(s):

Retail trade management

DDC classification:

658.87 SIN

Summary: The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases. The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, and technology in retailing. With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations. (https://india.oup.com/product/managing-retailing-9780199488827?searchbox_input=Retailing%20management)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.87 SIN (Browse shelf(Opens below))	1	Available		G00533

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Previous	658.87 PAL Marketing channel strategy	658.87 PAL Marketing channel strategy	658.87 PAL Marketing strategy: based on first principles and data analytics	658.87 SIN Retailing management	658.87 SIN Managing retailing	658.87 WEI Next generation retail: how to use new technology to innovate for the future	658.8708 SEI Franchise management for dummies	Next

Table of content:
The Domain of Retailing
Indian Retail Industry
Retailing in Other Countries
Understanding Shopping and Shoppers
Delivering Value through Retail Formats
Online Retailing
Deciding Location
Category Management
Supply Chain Management
Retail Buying
Store Layout and Design
Retail Marketing Strategy
Point of Purchase Communication
Establishing a Pricing Strategy
Building Store Loyalty
Technology in Retailing

[https://india.oup.com/product/managing-retailing-9780199488827?searchbox_input=Retailing%20management]

The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.

The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, and technology in retailing.

With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.

(https://india.oup.com/product/managing-retailing-9780199488827?searchbox_input=Retailing%20management)

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