Strategic market management: managing market for profit and growth

By:

Biswas, Atindra Kumar

Material type: Text

TextPublication details: Chennai Notion Press 2017Description: xxiii, 326 pISBN:

9781948424448

Subject(s):

DDC classification:

658.8 BIS

Summary: This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth. (https://notionpress.com/read/strategic-market-management)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 BIS (Browse shelf(Opens below))	1	Available		G00524

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Previous	658.8 BAN Marketing	658.8 BAR Customer experience for dummies	658.8 BER Marketing services: competing through quality	658.8 BIS Strategic market management: managing market for profit and growth	658.8 BOO Contemporary marketing: with MindTap	658.8 BRO Essentials of marketing: theory and practice for a marketing career	658.8 CAR Sustainable marketing: how to drive profits with purpose	Next

This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.

(https://notionpress.com/read/strategic-market-management)

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