The trouble with advertising

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Material type: Text

TextPublication details: New York Chelsea House Publishers 1981Description: 245 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	659.1 OTO (Browse shelf(Opens below))	1	Available		G00408

Previous							No cover image available	Next
Previous	659.1 LOD The advertising and promotion challenge: vaguely right or precisely wrong?	659.1 MEY The image makers: the secret of successful advertising	659.1 OGU Advertising and integrated brand promotion	659.1 OTO The trouble with advertising	659.1 PAN Pandeymonium: Piyush Pandey on advertising	659.1 PET Global advertising	659.1 RIE Positioning: the battle for your mind	Next

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