Advertising
Material type: TextPublication details: New Delhi Tata McGraw-Hill 1982Edition: 4thDescription: xiii, 769 pISBN:- 007099675X
- 659.1 WRI
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 659.1 WRI (Browse shelf(Opens below)) | 1 | Available | G00384 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
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659.1 RIE Positioning: the battle for your mind | 659.1 SHA Advertising and integrated marketing communications | 659.1 WRI Advertising | 659.1 WRI Advertising | 659.1 YOK Paid attention: | 659.1019 FEN The psychology of advertising | 659.1019 WHI Cashvertising: |
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