Advertising works 5
Material type: TextPublication details: London Cassell Educational Limited 1990Description: xxii, 376 pISBN:- 9780304317950
- 659.1 FEL
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Marketing | 659.1 FEL (Browse shelf(Opens below)) | 1 | Available | G00366 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
659.1 CHA Advertising works 4 | 659.1 CLA The want makers: the world of advertising: how they make you buy | 659.1 CLO Integrated advertising, promotion, and marketing communications | 659.1 FEL Advertising works 5 | 659.1 HAL Adkatha: the story of Indian advertising | 659.1 LAN Advertising by design: | 659.1 LOD The advertising and promotion challenge: vaguely right or precisely wrong? |
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