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Positioning: the battle for your mind
Material type:
TextPublication details: New Delhi Tata McGraw-Hill Publishing 2003Description: xii, 246 pISBN: - 007053375X
- 659.1 RIE
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 659.1 RIE (Browse shelf(Opens below)) | 1 | Available | G00344 |
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| 659.1 PAN Pandeymonium: Piyush Pandey on advertising | 659.1 PET Global advertising | 659.1 RIE Positioning: the battle for your mind | 659.1 RIE Positioning: the battle for your mind | 659.1 SHA Advertising and integrated marketing communications | 659.1 WRI Advertising | 659.1 WRI Advertising |
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