Advertising
Material type:
TextPublication details: New Delhi Tata McGraw-Hill Inc. 1977Edition: 4th edDescription: xiii,769 pSubject(s): DDC classification: - 659.1 WRI
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 659.1 WRI (Browse shelf(Opens below)) | 1 | Available | G00318 |
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| 659.1 RIE Positioning: the battle for your mind | 659.1 RIE Positioning: the battle for your mind | 659.1 SHA Advertising and integrated marketing communications | 659.1 WRI Advertising | 659.1 WRI Advertising | 659.1 YOK Paid attention: | 659.1019 FEN The psychology of advertising |
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