One billion customers: lessons from the front lines of doing business in China
Material type: TextPublication details: New York Free Press 2005Description: xix, 312 pISBN:- 9780743258395
- 658.0490951 MCG
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Marketing | 658.0490951 MCG (Browse shelf(Opens below)) | 1 | Available | G00296 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.049 GUP International business | 658.049 HIL International business: competing in the global marketplace | 658.049 RAM A deep dive of the world markets | 658.0490951 MCG One billion customers: lessons from the front lines of doing business in China | 658.0490954 VEN Conquering the chaos: win in India, win everywhere | 658.0490954 VEN Conquering the chaos: win in India, win everywhere | 658.05 MOG Digital consumer management: understanding and managing consumer engagement in the digital environment |
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.
(https://www.simonandschuster.com/books/One-Billion-Customers/James-McGregor/97807432584180
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