We are like that only: understanding the logic of consumer India

By:

Bijapurkar, Rama

Material type: Text

TextPublication details: New Delhi Penguin Group 2007Description: xvii, 284 pISBN:

9780670999446

Subject(s):

DDC classification:

658.8 BIJ

Summary: Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’ (https://www.penguin.co.in/book/we-are-like-that-only/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Finance & Accounting	658.8 BIJ (Browse shelf(Opens below))	1	Available		G00266

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Previous	658.40922 KAH Inside steve's brain	658.421 BUH Climate risks: an investor's field guide to identification and assessment	658.5 MAR Operations management: text and cases	658.8 BIJ We are like that only: understanding the logic of consumer India	658.8001 RAM Market psychology: reading the market and earning from it	658.804 BUR A practitioner's guide to account-based marketing:	658.81 HIG Analysis for financial management	Next

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’
(https://www.penguin.co.in/book/we-are-like-that-only/)

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