Beyond the idea: simple, powerful rules for successful innovation

By:

Govindarajan, Vijay

Contributor(s):

Trimble, Chris

Material type: Text

TextPublication details: London Pan Macmillan 2013Description: xiv, 178 pISBN:

9781447252276

Subject(s):

Idea

DDC classification:

153.42 GOV

Summary: A short, powerful one-stop guide to managing innovation and change, from the New York Times bestselling authors of Reverse Innovation All companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the world’s leading researchers and teachers of innovation. In Beyond the Idea, they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work. In concise chapters and specific examples, Beyond the Idea: All companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the world’s leading researchers and teachers of innovation. In Beyond the Idea, they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work. In concise chapters and specific examples, Beyond the Idea: Describes the three models of innovation Demonstrates how to execute each Distinguishes between Performance—which emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on today’s customer—and Innovation, which requires risk, new resources, a dedicated team, and focus on new customers. Beyond the Idea is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field. Describes the three models of innovation Demonstrates how to execute each Distinguishes between Performance—which emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on today’s customer—and Innovation, which requires risk, new resources, a dedicated team, and focus on new customers. Beyond the Idea is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field. (https://www.panmacmillan.co.in/bookdetail/9781447252276/BEYOND-THE-IDEA/1857/36)

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Human Resource and Organization Behvaiour	153.42 GOV (Browse shelf(Opens below))	1	Available		G00198

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Previous	153.4 KNO Asking smarter questions:	153.42 CHA How to think: your essential guide to clear, critical thought	153.42 DOB The art of thinking clearly	153.42 GOV Beyond the idea: simple, powerful rules for successful innovation	153.42 KAH Thinking, fast and slow	153.42 KAH Thinking, fast and slow	153.42 KAH Thinking, fast and slow	Next

A short, powerful one-stop guide to managing innovation and change, from the New York Times bestselling authors of Reverse Innovation
All companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas.

Vijay Govindarajan and Chris Trimble are recognized as the world’s leading researchers and teachers of innovation. In Beyond the Idea, they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work.

In concise chapters and specific examples, Beyond the Idea:

All companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas.

Vijay Govindarajan and Chris Trimble are recognized as the world’s leading researchers and teachers of innovation. In Beyond the Idea, they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work.

In concise chapters and specific examples, Beyond the Idea:
Describes the three models of innovation
Demonstrates how to execute each
Distinguishes between Performance—which emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on today’s customer—and Innovation, which requires risk, new resources, a dedicated team, and focus on new customers. Beyond the Idea is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field.
Describes the three models of innovation
Demonstrates how to execute each
Distinguishes between Performance—which emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on today’s customer—and Innovation, which requires risk, new resources, a dedicated team, and focus on new customers.
Beyond the Idea is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field.

(https://www.panmacmillan.co.in/bookdetail/9781447252276/BEYOND-THE-IDEA/1857/36)

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