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Marketing strategy: the challenge of the external environment
Material type:
TextPublication details: London Sage Publications Ltd 1998Description: viii, 325 pISBN: - 9780761958765
- 658.87 MER
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.87 MER (Browse shelf(Opens below)) | 1 | Available | G00196 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
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| 658.87 KOT Redefining retail: 10 guiding principles for a post-digital world | 658.87 LEV Retailing management | 658.87 LEV Retailing management | 658.87 MER Marketing strategy: the challenge of the external environment | 658.87 NIE The future of global retail: learning from China's retail revolution | 658.87 PAL Marketing channel strategy | 658.87 PAL Marketing channel strategy |
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