Positioning: the battle for your mind
Material type: TextPublication details: USA Warner Books 1982Description: 213 pISBN:- 070993004958
- 659.1 RIE
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Marketing | 659.1 RIE (Browse shelf(Opens below)) | 1 | Available | G00149 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
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659.1 OTO The trouble with advertising | 659.1 PAN Pandeymonium: Piyush Pandey on advertising | 659.1 PET Global advertising | 659.1 RIE Positioning: the battle for your mind | 659.1 RIE Positioning: the battle for your mind | 659.1 SHA Advertising and integrated marketing communications | 659.1 WRI Advertising |
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