Conquering the chaos: win in India, win everywhere

By:

Venkatesan, Ravi

Material type: Text

TextPublication details: Boston Harvard Business Review Press 2013Description: 232 pISBN:

9781422184301

Subject(s):

DDC classification:

658.0490954 VEN

Summary: India is back. With the country's recent general elections resulting in a government formed by a new political party, led by business-friendly prime minister Narendra Kumar Modi, the world's largest democracy is once again on the minds of business leaders the world over. The renewal of interest in India is all the greater because of what's happening in neighboring China. For over thirty years, China was the growth engine for many Western multinational companies, but the combination of a slowing economy, rising wages, and increasing political risk has most companies looking for the next China. No other country is better positioned to play that role than India. In the short term, though, India will remain a challenging market--it may be on the verge of unprecedented growth. Can you afford to wait or should you plunge into this complex market today? What does it really take to win there? How do executives deal with India's volatility, uncertainty, and intense competition--and even prosper from it? Ravi Venkatesan, the former Chairman of Microsoft India and Cummins India, offers expert advice on how your company can overcome the unique challenges of the Indian market. He argues that India is in fact an archetype for most developing nations, many of which present similar challenges. Succeeding in India is important not just because it is a big market but also because it is a litmus test for your corporation's ability to succeed in other emerging markets. Combining personal experience and in-depth interviews with CEOs and senior leaders at dozens of companies, Venkatesan shows you how to tackle political changes, policy uncertainty, and corruption and thrive in India. He proves that you can break through, but it takes a very different type of leadership, both locally and at corporate headquarters. This practical book gives you the keys to win in India, other emerging markets, and, indeed, globally. (https://store.hbr.org/product/conquering-the-chaos-win-in-india-win-everywhere/10963?sku=10963E-KND-ENG)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.0490954 VEN (Browse shelf(Opens below))	1	Available		G00210
Book	Indian Institute of Management LRC General Stacks	Marketing	658.0490954 VEN (Browse shelf(Opens below))	1	Available		G00088

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.049 RAM A deep dive of the world markets	658.0490951 MCG One billion customers: lessons from the front lines of doing business in China	658.0490954 VEN Conquering the chaos: win in India, win everywhere	658.0490954 VEN Conquering the chaos: win in India, win everywhere	658.05 MOG Digital consumer management: understanding and managing consumer engagement in the digital environment	658.10820954 JET The beauty paradigm:	658.11 VIR Startup myths and models: what you won't learn in business school	Next

India is back. With the country's recent general elections resulting in a government formed by a new political party, led by business-friendly prime minister Narendra Kumar Modi, the world's largest democracy is once again on the minds of business leaders the world over. The renewal of interest in India is all the greater because of what's happening in neighboring China. For over thirty years, China was the growth engine for many Western multinational companies, but the combination of a slowing economy, rising wages, and increasing political risk has most companies looking for the next China. No other country is better positioned to play that role than India. In the short term, though, India will remain a challenging market--it may be on the verge of unprecedented growth. Can you afford to wait or should you plunge into this complex market today? What does it really take to win there? How do executives deal with India's volatility, uncertainty, and intense competition--and even prosper from it? Ravi Venkatesan, the former Chairman of Microsoft India and Cummins India, offers expert advice on how your company can overcome the unique challenges of the Indian market. He argues that India is in fact an archetype for most developing nations, many of which present similar challenges. Succeeding in India is important not just because it is a big market but also because it is a litmus test for your corporation's ability to succeed in other emerging markets. Combining personal experience and in-depth interviews with CEOs and senior leaders at dozens of companies, Venkatesan shows you how to tackle political changes, policy uncertainty, and corruption and thrive in India. He proves that you can break through, but it takes a very different type of leadership, both locally and at corporate headquarters. This practical book gives you the keys to win in India, other emerging markets, and, indeed, globally.

(https://store.hbr.org/product/conquering-the-chaos-win-in-india-win-everywhere/10963?sku=10963E-KND-ENG)

There are no comments on this title.

to post a comment.