How the mighty fall: and why some companies never give in

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Material type: Text

TextPublication details: London Random House Business Books 2009Description: xiv, 222 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.4053 COL (Browse shelf(Opens below))	1	Available		G00038

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Previous	658.4022 HER Leading creative teams:	658.403 FRE One billion shoppers: accessing Asia's consuming passions, fast-moving markets - after the meltdown	658.4038 GEN AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots	658.4053 COL How the mighty fall: and why some companies never give in	658.406 LAR The human side of digital business transformation	658.406 NER Business morphology: how to navigate through change	658.406 SOH The digital frontier: how consumer companies can create massive value through digital transformation	Next

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