The unicorn within: how companies can create game-changing ventures at startup speed

By:

Yates, Linda K

Material type: Text

TextPublication details: Harvard Business Review Press Boston 2022Description: 321 pISBN:

9781633698680

Subject(s):

DDC classification:

650.1 YAT

Summary: Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital--you have customers--you can strike back. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game--to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come. The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within. (https://store.hbr.org/product/the-unicorn-within-how-companies-can-create-game-changing-ventures-at-startup-speed/10338)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	650.1 YAT (Browse shelf(Opens below))	1	Available		006237

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous								Next
Previous	650.09 MAR Harsh realities: the making of Marico	650.09 MAR Harsh realities: the making of Marico	650.1 NEW Deep work: rules for focused success in a distracted world	650.1 YAT The unicorn within: how companies can create game-changing ventures at startup speed	650.1 YOU Ultralearning: accelerate your career, master hard skills, and outsmart the competition	650.14 RIE Horse sense: the key to success is finding a horse to ride	657.32 LAM Eye on the bottom-line: figuring out the world of figures	Next

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital--you have customers--you can strike back.

In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game--to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.

The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.

(https://store.hbr.org/product/the-unicorn-within-how-companies-can-create-game-changing-ventures-at-startup-speed/10338)

There are no comments on this title.

to post a comment.