Human-driven experience: the battle for trust in the digital age

By:

Harles, Robert

Material type: Text

TextPublication details: John Wiley & Sons Ltd. Chichester 2023Description: xxii, 224 pISBN:

9781119812982

Subject(s):

DDC classification:

658.8342 HAR

Summary: In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you’ll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumers Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands Incisive discussions of how data is becoming ever more targeted, identifiable and real-time – and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies. (https://www.wiley.com/en-us/Human+Driven+Experience%3A+The+Battle+for+Trust+in+the+Digital+Age-p-9781119812982)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 HAR (Browse shelf(Opens below))	1	Available		005870

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Previous	658.8342 FOX The continuum of consumer choice	658.8342 GBA Consumer behaviour and digital transformation	658.8342 GUP How people buy online:	658.8342 HAR Human-driven experience: the battle for trust in the digital age	658.8342 HAW Consumer Behavior: building marketing strategy	658.8342 HAW Consumer behavior: building marketing strategy	658.8342 HOF Consumer behavior: understanding consumers-designing marketing activities	Next

In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you’ll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.

The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find:

Strategies for creating end-to-end digital experiences that hit home with consumers
Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands
Incisive discussions of how data is becoming ever more targeted, identifiable and real-time – and what to do about it
Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.

(https://www.wiley.com/en-us/Human+Driven+Experience%3A+The+Battle+for+Trust+in+the+Digital+Age-p-9781119812982)

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