Chinese consumers: exploring the world's largest demographic

By:

Sethi, Ashok

Material type: Text

TextPublication details: Palgrave Macmillan Singapore 2019Description: xiii, 230 pISBN:

9789811089916

Subject(s):

DDC classification:

339.470951 SET

Summary: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years. (https://link.springer.com/book/10.1007/978-981-10-8992-3#about-this-book)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	339.470951 SET (Browse shelf(Opens below))	1	Available		005759

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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

(https://link.springer.com/book/10.1007/978-981-10-8992-3#about-this-book)

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