Managerial economics

By:

Png, Ivan

Material type: Text

TextPublication details: Routledge New York 2024Edition: 6thDescription: xv, 323 pISBN:

9781032608365

Subject(s):

Managerial economics

DDC classification:

338.5024658 PNG

Summary: Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with an introductory chapter emphasizing decision-making and behavioral biases, intensive application to current business and economic issues including technology, globalization, and pandemics, a closing chapter highlighting business responses to climate change, a streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications. The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management. The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.5024658 PNG (Browse shelf(Opens below))	1	Available		005728

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Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with

an introductory chapter emphasizing decision-making and behavioral biases,
intensive application to current business and economic issues including technology, globalization, and pandemics,
a closing chapter highlighting business responses to climate change,
a streamlined presentation focusing on the economics that managers need to know.
As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.

The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."

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