Contemporary marketing: with MindTap

By:

Boone, Louis E

Contributor(s):

Kurtz, David L

Material type: Text

TextPublication details: Cengage Delhi 2019Edition: 18thDescription: xix, 399 pISBN:

9789355738479

Subject(s):

Marketing

DDC classification:

658.8 BOO

Summary: Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market. (https://www.cengage.co.in/book-list/print/contemporary-marketing-with-mindtap-18e-n1)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 BOO (Browse shelf(Opens below))	1	Available		005683

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

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Previous	658.8 BAR Customer experience for dummies	658.8 BER Marketing services: competing through quality	658.8 BIS Strategic market management: managing market for profit and growth	658.8 BOO Contemporary marketing: with MindTap	658.8 BRO Essentials of marketing: theory and practice for a marketing career	658.8 CAR Sustainable marketing: how to drive profits with purpose	658.8 CAR Can marketing save the planet?: 101 practical ways to use sustainable marketing as a force for good	Next

Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market.

(https://www.cengage.co.in/book-list/print/contemporary-marketing-with-mindtap-18e-n1)

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