Digital entrepreneurship

By:

Allen, Jonathan P

Material type: Text

TextPublication details: Routledge New York 2019Description: x, 249 pISBN:

9781138583696

Subject(s):

DDC classification:

658.421 ALL

Summary: Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/ (https://www.routledge.com/Digital-Entrepreneurship/Allen/p/book/9781138583696)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.421 ALL (Browse shelf(Opens below))	1	Available		005664

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Previous	658.4092082 ALL The accidental entrepreneur	658.4094 BAH Loonshots: how to nurture the crazy Ideas that win wars, cure diseases, and transform industries	658.42 HAR Harvard business review on corporate governance	658.421 ALL Digital entrepreneurship	658.421 BAG MBA at 16: a teenager's guide to the world of business	658.421 BER Complexity in entrepreneurship, innovation and technology research: applications of emergent and neglected methods	658.421 BHA Entrepreneurship today:	Next

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

(https://www.routledge.com/Digital-Entrepreneurship/Allen/p/book/9781138583696)

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