Corporate strategy: a resource-based approach
Material type: TextPublication details: Irwin, McGraw-Hill Singapore 1998Description: xvii, 220 pISBN:- 9780071156769
- 658.4012 COL
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Public Policy & General Management | 658.4012 COL (Browse shelf(Opens below)) | 1 | Available | 000856 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Public Policy & General Management Close shelf browser (Hides shelf browser)
658.4012 CHE Competitive strategy: options and games | 658.4012 CHE Strategic foresight: accelerating technological change | 658.4012 CLE Strategy: theory and practice | 658.4012 COL Corporate strategy: a resource-based approach | 658.4012 CZA Strategic management and myopia: | 658.4012 DAP Big picture strategy: | 658.4012 DAV Strategic management concepts: a competitive advantage approach |
Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.
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