The future of global retail: learning from China's retail revolution

By:

Nie, Winter

Contributor(s):

Material type: Text

TextPublication details: Routledge Abingdon 2022Description: 238 pISBN:

9781032070421

Subject(s):

DDC classification:

658.87 NIE

Summary: In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that the reader can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework - a ten-year strategic roadmap for global retail executives, which they call the "Beyond" the Value Chain Model. China's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.87 NIE (Browse shelf(Opens below))	1	Available		005485

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Previous	658.87 LEV Retailing management	658.87 LEV Retailing management	658.87 MER Marketing strategy: the challenge of the external environment	658.87 NIE The future of global retail: learning from China's retail revolution	658.87 PAL Marketing channel strategy	658.87 PAL Marketing channel strategy	658.87 PAL Marketing strategy: based on first principles and data analytics	Next

Table of Contents:

1 Introduction: the new world of disruption

Part I: Four pillars of new retail
2 The rise of China's E-commerce: a two-decade boom
3 The ubiquitous express delivery: the hidden power of retail
4 Third-party payment: turning China into a cashless society
5 Social media platforms: the new retail accelerator

Part II: Five stages of new retail
6 Location-based e-commerce: lifestyle remade
7 Fresh food: merging online and offline
8 Social e-commerce: reaching the bottom of the pyramid
9 Livestream celebrity selling: taking retail by storm
10 Ultimate experience retail: when craft meets e-commerce

Part III: Making sense of new retail
11 Three kingdoms: the invisible hand of ecosystems
12 The conclusion: retail reinvented in China for the world

In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that the reader can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework - a ten-year strategic roadmap for global retail executives, which they call the "Beyond" the Value Chain Model. China's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum

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