Web analytics 2.0: the art of online accountability & science of customer centricity

By:

Kaushik, Avinash

Material type: Text

TextPublication details: Wiley Publishing, Inc. Hoboken 2010Description: xxv, 475 pISBN:

9780470529393

Subject(s):

DDC classification:

025.04 KAU

Summary: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! (https://www.wiley.com/en-cn/Web+Analytics+2+0%3A+The+Art+of+Online+Accountability+and+Science+of+Customer+Centricity-p-9780470529393)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	IT & Decisions Sciences	025.04 KAU (Browse shelf(Opens below))	1	Available		005267

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Previous	006.8 HEN Virtual natives: how a new generation is using technology to revolutionize work, play, and culture	006.8 MAR Extended reality in practice:	006.8 MEA Virtual & augmented reality for dummies	025.04 KAU Web analytics 2.0: the art of online accountability & science of customer centricity	025.042 KEL Introduction to search engine optimization:	153.35 SON Design your thinking: the mindsets, toolsets and skill sets for creative problem-solving	153.46 KOE Blackwell handbook of judgment and decision making	Next

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

(https://www.wiley.com/en-cn/Web+Analytics+2+0%3A+The+Art+of+Online+Accountability+and+Science+of+Customer+Centricity-p-9780470529393)

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