Health communication: strategies and skills for a new era

By:

Parvanta, Claudia F

Contributor(s):

Bass, Sarah Bauerle

Material type: Text

TextPublication details: Jones & Bartlett Learning Burlington 2020Description: xvii, 324 pISBN:

9781284065879

Subject(s):

DDC classification:

362.1014 PAR

Summary: Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication. Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication. (https://www.jblearning.com/catalog/productdetails/9781284065879)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	362.1014 PAR (Browse shelf(Opens below))	1	Available		005290

Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication.

Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication.

(https://www.jblearning.com/catalog/productdetails/9781284065879)

There are no comments on this title.

to post a comment.