Gaining and sustaining competitive advantage

By:

Barney, Jay B

Publication details: Pearson India Education Services Pvt. Ltd. New Delhi 2017Edition: 4thDescription: 508 pISBN:

9789332550155

Subject(s):

DDC classification:

658.4 BAR

Summary: Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

List(s) this item appears in: Operation & quantitative Techniques | Finance & Accounting

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.4 BAR (Browse shelf(Opens below))	1	Available		000782
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.4 BAR (Browse shelf(Opens below))	2	Available		000783

Table of Content
1. Introduction: What Is Strategy?
2. Firm Performance and Competitive Advantage
3. Evaluating Environmental Threats
4. Evaluating Environmental Opportunities
5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
6. Product Differentiation
7. Cost Leadership
8. Flexibility: Real Options Analysis Under Risk and Uncertainty
9. Tacit Collusion: Cooperation to Reduce Competition
10. Vertical Integration Strategies
11. Diversification Strategies
12. Implementing Corporate Diversification
13. Merger and Acquisition Strategies
14. Strategic Alliances
15. International Strategies

Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.

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